In the duration of lots of years TAG Heuer has created a completely new standard in sport swiss watches by delivering chronographs reliable to tenths, hundredths, and in many cases thousandths of a second, and also by maintaing an edgy design supported by innovative aspects. In 2005, TAG Heuer made headlines by bringing out the Caliber 360, the best mechanical chronograph exact to 1/1,oooth of the second. Considering the fact that 90 % of chronographs are quartz and simply estimate time to a tenth of a second, the Caliber 360 heralded a major accomplishment. Of course this has not been the first occasion TAG Heuer had separated itself from the crown; in '02 TAG Heuer garnered much interest with the launch of the Micro-timer, the only digital watch available on the market accurate 1/1000th of a second. As can be surmised from the previous sentences, this Swiss company bought by LVMH in 2001 is characterized by its obsession with the chronometric accuracy. With manufacturing of around 400 thousand wrist watches per year, TAG Heuer ranks fourth among international up-market sport watch suppliers. Reality it is the most dynamic brands available on the market, it has never deviated from the strategy initially outlined by company founder Edouard Heuer in 1860 in the Swiss Jura: to make the most appropriate, reliable pieces possible.TAG Heuer initially developed a name for itself in the realm of high-level athletic competitions by possessing a wide variety of chronometry systems.
Along with being among the initial to mass-produce pocket chronographs (1182), Here presented the oscillating pinion (1887), still used in most mechanical chronographs, and conceived the Mikrograph (1916), the earliest sport timer to measure time to 1/100th of a second. In 1966 this drive for accuracy led the business to revolutionize the history of chronometry with the introduction of the Micro-timer, a miniature electronic instrument accurate to 1/1000th of a second. Thirty-six months later Heuer made sport watch history with the discharge of the Chronomatic Calibre 11. Coded in collaboration with Buren and Breitling, and built with an 11 caliber and micro-rotor, the Chronomatic was the initial automatic chronograph movement. Later in 1959 Heuer issued the Monaco, the best chronograph having a square, water-resistant case, worn by Steve McQueen during the care racing film Le Mans